Rauw Alejandro

Despacito from Puerto Rican singer Luis Fonsi The song, as well as Daddy Yankee became the song that was streamed the most within less than six weeks. The song is a blend of reggaeton, pop and rock has not just brought interest in reggaeton but also drew interest towards Latin music generally. In 2015, there were two predominantly Spanish-speaking songs in Billboard's Top 100 and in 2016 there were four. At the peak of the popularity of Despacito 19, 19 songs mostly in Spanish were included in the Billboard Top 100. By 2020 there will be 41 hits in this category. Justin Bieber's bilingual remix Despacito was released in 2017. After that, some of the most famous artists began collaborating with reggaeton singers. Drake collaborated with Bad Bunny for MIA (2018), and Madonna was a part of Maluma for the release of Medellin. Certain reggaeton performers have criticized the shift to mainstream music in the year 2020. However, a brand newly formed group called Rauw Alejandro, wanted to continue the growth and evolution of reggaeton. Incorporating elements of electronic dance music and other styles was a common practice.

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